Heirloom Traditions Chalk Type Paint » Premium Chalk Type Paint for Creative Furniture Projects

Retailer of the Month: Gina Leehy, Digs Consignment Studio

Hello, friends! What a crazy, crazy busy few months it has been! Welcome back to the new and improved blog with your’s truly, Vintage Violet. I spent quite a bit of time overhauling our shopping cart and our website and I am so happy that it is finally complete. To kick things off, I wanted to introduce to you our December retailer of the month. Sooooo let’s get started!

image1Hello Gina! Tell me a little about yourself and how you got started in this business.

Digs Consignment Studio is the second business I have had. Before the consignment shop, I had a custom picture framing shop that opened in 1991. I have always loved shopping at flea markets, yard sales and auctions. When my husband and I were first married, antique shops, markets and painting furniture became our weekend pastime.

When I sold the frame shop in 2006 I realized that there weren’t any great home good consignment shops in my area. So I started to research and tried to learn everything I could about the business. I planned for a full year before opening Digs in 2008. The consignment shop became so busy and crowded that I had to open a second shop where we would have more time and space to paint and create. I opened Digs Fresh Vintage in 2010 where we offer custom painting and paint classes.

Tell me about your store? What makes it stand out in your area?

image7Digs has 4000 consignors and we’re full of treasures! Furniture, decor antiques, new unique decor and gift items, jewelry, handbags and Heirloom Traditions Paint products make Digs a much-loved community icon. I have the best consignors and the best staff I could ever hope for.

I have painting furniture for many years which started long before the popularity of chalk type paints. Painting is so much easier now with the addition of Heirloom Traditions products it allows me to confidently assure even my first-time painters they can transform almost anything beautifully with their OWN hands.

Heirloom Traditions Paints is a little different than some of the other chalk type paints in that it’s so velvety smooth, more self-leveling for those who don’t want brush strokes or texture. For those who want texture, there’s Venetian Texture medium to add to the paint.

What’s your favorite Heirloom Traditions Product? What’s your go-to color/way combo?

image3The most wanted colors for 90% of our custom jobs is still whites, lightly distressed with Muddy Pond Wax. I get it, it’s timeless and classic. When we do get a request for something with color it’s exciting. We recently did a cabinet with the inside painted in Begonia (pink) and the outside in Buttermilk. It was stunning and fresh! I love following other retailers online and seeing the amazing work and color combinations they use. Inspiration can come from anywhere, a pattern or color in a fabric or from nature.

Where do you get inspiration for a piece you’re about to paint?

I love following other retailers online and seeing the amazing work and color combinations they use. Inspiration can come from anywhere, a pattern or color in a fabric or from nature. Sometimes I have difficulty finding inspiration at all. I painted an upholstered chair three times because I wasn’t satisfied with the color choice. Needless to say, that was a disaster. It was so stiff by the time I was done with it, instead of being my example piece for FAB, it is now the time out chair!

I must confess that lately I don’t get to paint as much as I like but I am very lucky to have help. Laura is much more talented than I and she is a true artist, she does much more painting than me.

What is it like working with your daughter since working with family canimage1often be difficult? Tell me about her and why she is such an asset to your store.

My daughter Melissa gave up her day job a year ago and came on board at Digs and she’s been knocking it out of the park! Turns out she’s super craft and hardworking. She is starting to take on some of my workload and she’s even mastering our new Cricket Circuit machine. She has already made and sold signs and is planning of offer classes host a paint demo.

What makes you laugh? Makes your cry? Any random fun facts about yourself?

My dogs, my funny sister and the TV show Modern Family always make me laugh. I’m kind of a cry-baby about anything, but animal abuse always makes me cry. Hmmm, random fun facts about me…I am a political junkie. I even watch CSPAN and local government board meetings. If I were younger and had the power I would love to expose and stop all corruption and save the world!

image4Also, as long as I can remember I was oddly interested in decorating and designing houses. I was 13 when I painted my bedroom furniture orange and sewed curtains from a mod floral sheet. I liked to rearrange my mom’s furniture. I’m kind of OCD and get really uncomfortable when things are not tidy and organized…just imagine what the consignment store does to me…crazy!! Painting furniture calms me down.












Regina, thank you so much for sharing about yourself. Where can folks find you…give us all the info!

Dig Consignment Studio
6535 Sashabaw Road
Clarkston, MI 48346
Winter Hours: Monday 10-7, Tues-Sat 10-6, Sunday 12-4


Digs Fresh Vintage
5433 Dixie Highway
Waterford, MI 48329






  • Kathy Groah - Thanks Violet and congrats Regina! Always like reading about other makers/arisans experiences and how they achieved what I aspire to.ReplyCancel

  • Susan Goodman - That was great Stephanie & Gina! I love hearing about others who own shops and how they got started.ReplyCancel